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The Mobile Web refers to the World Wide Web as accessed from mobile devices more reliable and accessible. The main aim is to evolve standards of data formats from Internet providers that are tailored to the specifications of particular mobile devices. The W3C has published guidelines (Best Practices, Best Practices Checker Software Tool) for mobile content, and is actively addressing the problem of device diversity by establishing a technology to support a repository of Device Descriptions. W3C is also developing a validating schema to assess the readiness of content for the mobile internet by a consortium of companies including Google, Microsoft, Nokia, Samsung, and Vodafone. By forcing sites to comply with mobile web standards, .mobi tries to ensure visitors a consistent and optimized experience on their mobile device. However, this domain has been criticized by several big names, including Tim Berners-Lee of the W3C, who claims that it breaks the device independence of the web: It is fundamentally useful to be able to quote the URI for some information and then look up that URI in an entirely different context. For example, I may want to look up a restaurant on my laptop, bookmark it, and then, when I only have my phone, check the bookmark to have a look at the evening menu. Or, my travel agent may send me a pointer to my itinerary for a business trip. I may view it at the airport from my phone when all I want is the gate number. Dividing the Web into information destined for different devices, or different classes of user, or different classes of user, or different classes of user, or different classes of user, or different classes of information, breaks the Web in a fundamental way. I urge ICANN not to create the ".mobi"